Unveiled at the Tokyo Motor Show, the film depicts the stylish LF30 Electrified, the bold new concept car from Lexus.
This direct to brand project, creatively led by MPC, showcases the amazing technologies on the horizon as well as the incredible design inside and out of the LF30.
Using the power of cinema to fire people’s imaginations, MPC used visual craft and realism to represent the technology, agility, power and handling of the car, whilst painting a picture of a futuristic world, in harmony with a vehicle such as the LF30.
Working in close collaboration with Lexus, MPC had a lot of control over the design and animation of the film. The team studied the milestones of Lexus design to come up with the best methods to bring the LF30 to life on screen including graphical overlays and holograms by TRI-AD to display interactions and features.
MPC Executive Producer James Niklasson said: “As the work on the concept car for the Tokyo Motor Show was ongoing at the time of filming, MPC worked closely with the design team at Toyota and Lexus, TEDD, to accurately realize the design of the LF30 which was built in conjunction whilst the concept car was completed”.
To create a vehicle that doesn’t yet exist, a real ‘donor’ car that matched the wheelbase of the LF30 was used and covered in tracking markers. The team then took the CAD designs and wrapped the car in CGI skins using comprehensive renders of the LF30 to get specific details and compositions accurate.
The film was shot in Barcelona with its stunning coasts, mountain drives and futuristic architecture, buildings, bridges and tunnels. The end project embraces energy, motion and movement, demonstrating how Lexus is constantly innovating whilst never losing the design and engineering edge they’re known for.
Agency, Production & PostMPC
Creative Director Live ActionAlan Bibby
Creative Director 2DMarcus Dryden
Creative Director CGDominic Alderson
Creative Director DesignRyan Jefferson Hays
Exec ProducerJames Niklasson
Post ProducerLouise Unwin
Production ProducerTim Tyrell
DOPTim Green
ArtistsFelip Docolomansky, Adam Leary, Adrian Monroy, Amy Smith, Andy Steele, Ash Hawkins, Aurelien Geenen, Beorn Leonard, Christopher Anthony, David Filipe, Flavia Minnone, George Brunt, James Bown , Josh Parks, Mauro Nodari, Michael Nielsen, Thomas Carrick, Vanessa Duquesnay.
ArtistsAdam Roche, Jessica Gaynor, Manuel Sepulveda, Paul Hunt, Steven Bussey, Terry Obiora
Offline EditorBen Harrex
Social EditorZoe Izzard
ColouristMatthieu Toullet
SoundWave Studios
MixEd Downham
CompositionNikoli von Sallwitz
3D SupervisorKunal Sarkar
2D SupervisorVivekananthan R
Production CoordinatorSririthika N Iyer
Senior Line ProducerSanchit Soi
Asset LeadVaibhav Gupta
Asset TeamVignesh Sivakumar, Koustav Bhowmik, Shreyas Joshi, Jayadeep Chandran, Gopikapriya M, Harshitha V V
ArtistsSaravanan D, Ravindra Nagraj Gowda, Balakrishnan Ramadoss, Geetesh Gajanan Tari, Amresh Kumar, Anurag Singh Kushwaha, Vaishali Awaghade
DMP LeadGowri Shankar Velusamy D
DMP ArtistsWinnie Sharma, Shanmugavel V
Lighting LeadAritra Kumar Sarkar
Lighting ArtistsEarnest Victor Mauel, Amlan Mahapatra
Matchmove LeadSiva Priyan Seetharaman
Matchmove ArtistsKarthick K, Palash Ramnaresh Soni, Smruti Prabhakar Satpute, Nithin T K, Konduru Achiraju, Sindhuja Balasubramanian, Muruganantham T
Prep LeadSilambarasan R P
Prep ArtistsSudheesh B, Prasanth Palaparthi, Vignesh Elumalai, Abdullabeeb Kondachan, Kajal Pandya, B Prathap Kumar, Ekanathan Kuppan, Amit Kumar Shukla, Likin Ganapathi C P